Sunday, 26 April 2009

Has anyone noticed how Q has copied Word magazine?

Music Magazines.

Has anyone noticed that Q magazine has been improving a lot lately. For a while there I was getting a bit bored of their format, boring interviews with the same old tired questions, simplistic music reviews and endless "50 best of..." lists.

Well, they did something very smart at Q. They bought a few copies of Word magazine and copied the best parts. And Q is so much better for it.

1 - Q copied the Word's subscriber only uncluttered cover concept. If you're a subscriber you now get a much neater, cleaner, less cluttered cover photo.

2 - Q copied Word's use of regular high quality columnists. Q brought in Billy Bragg and a few others high profile journalists to write regular articles, and so far so good!

3 - Q copied Word by bringing in more non-strickly-music related articles.

4 - Q copied Word by improving the quality of their interviewers. For a while Q's interviews were begnning to sound like they were back in the 80's with Smash Hits (What's your favorite ready meal?)

But the overall result is that Q magazine is so much better for it. There's just a lot more reading to each month's issue. And its almost as good a Word. Almost.

P.S. - I might be wrong on this one, but I seem to remember receiving a weekly 'Something for the weekend' email from Word and now Q are doing the exact same thing on their web site.


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